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22 Noiembrie 2008 |
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| Call of Duty 4: Modern Warfare |
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Activision Considering Call of Duty MMOG ?
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Posted by DuMonde [Wednesday, 05 March 2008 - 16:17]
 0 comments
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Bobby Kotick, Activision CEO, has revealed that a Call of Duty massively multiplayer online game is under consideration.
Before closing its deal with Vivendi (which owns Sierra and Blizzard),
Kotick said Activision looked at five years of data on U.S. publishers'
attempts to break into the MMO market. Most resulted in failure,
cancellation or low profit margins. By teaming up with Blizzard, which
has proven its online mettle with World of Warcraft, he said Activision
can not only pull in WoW's subscriber base to strengthen its balance
sheet but also to learn from the company's veterans how to undertake
new projects.
That could include tapping Blizzard talent to
figure out how Activision might take Call of Duty in an MMO direction,
Kotick said. Call of Duty 4: Modern Warfare, developed by Infinity
Ward, was a huge hit for Activision in 2007 and routinely appears at
the top of Xbox Live's weekly list of most-played games.
Kotick
only touched briefly on the CoD MMO idea and went on to discuss the
future direction of the Guitar Hero franchise, which will likely see
user-generated content and more tie-ins with Vivendi's Universal Music
Group going forward.
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