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Microsoft looking to buy Yahoo
Microsoft has announced that it has offered to acquire Yahoo for $31 per share, 62% above the current trading price on Wall Street, making for a total of $44.6 billion in cash and stock. Acquiring Yahoo would expand Microsoft's presence on the web and could make it easier for the software giant to attract new advertising customers. Just think pink !
Word is:
“We have great respect for Yahoo!, and together
we can offer an increasingly exciting set of solutions for consumers,
publishers and advertisers while becoming better positioned to compete
in the online services market,” said Steve Ballmer, chief executive
officer of Microsoft. “We believe our combination will deliver superior
value to our respective shareholders and better choice and innovation
to our customers and industry partners.”
“Our lives, our businesses, and even our
society have been progressively transformed by the Web, and Yahoo! has
played a pioneering role by building compelling, high-scale services and
infrastructure,” said Ray Ozzie, chief software architect at Microsoft.
“The combination of these two great teams would enable us to jointly
deliver a broad range of new experiences to our customers that neither
of us would have achieved on our own.”
The online advertising market is growing at a very
fast pace, from over $40 billion in 2007 to nearly $80 billion by 2010.
The resulting benefits of scale along with the associated capital costs
for advertising platform providers make this a time of industry consolidation
and convergence. Today this market is increasingly dominated by one player.
Together, Microsoft and Yahoo! can offer a competitive choice while better
fulfilling the needs of customers and partners.
“The combined assets and strong services
focus of these two companies will enable us to achieve scale economics
while reaching R&D critical mass to deliver innovation breakthroughs,”
said Kevin Johnson, president of the Platforms & Services Division
of Microsoft. “The industry will be well served by having more than
one strong player, offering more value and real choice to advertisers,
publishers and consumers.”
The combination will create a more efficient company
with synergies in four areas: scale economics driven by audience critical
mass and increased value for advertisers; combined engineering talent
to accelerate innovation; operational efficiencies through elimination
of redundant cost; and the ability to innovate in emerging user experiences
such as video and mobile. Microsoft believes these four areas will generate
at least $1 billion in annual synergy for the combined entity.
Microsoft has developed a plan and process that
will include the employees of both companies to focus on the integration
of the combined business. Microsoft intends to offer significant retention
packages to Yahoo! engineers, key leaders and employees across all disciplines.
Microsoft believes this proposed combination would
receive all necessary regulatory approvals and expects that the proposed
transaction would be completed in the second half of calendar year 2008.
Microsoft is also committed to working closely
with Yahoo! management and its Board of Directors as they, along with
Yahoo! shareholders, evaluate this compelling proposal.
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