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Quake Live (formerly known as Quake Zero) it's a browser-based shooter developed by id Software that will deliver the excitement and energy of first-person multiplayer action to a broader audience than ever before, Quake Live offers game players of all skill levels a totally free and easily accessible multiplayer game and community through a single website at quakelive.com.
Every element of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking, stats tracking, and even the game itself is accessed and delivered free of charge through the web browser. Integrated with IGA's proprietary SDK, Quake Live will offer companies and agencies fresh opportunities to dynamically-target brands to audiences within a broadly accessible version of one of the world's premiere game franchises, while also offering gamers a totally free premium game, fun events and a vibrant, active community of other players.
IGA Worldwide announced
at the 2008 Game Developer Conference that it has partnered with id Software
to manage all advertising, sponsorship and creative branding opportunities
within the forthcoming Quake Live web site and free-to-play version of
the popular QUAKE Arena multiplayer action games.
"IGA understands game developers and game
players which makes them the perfect partner for Quake Live. Whether it's
been the ease of implementing their SDK or just their excitement about
Quake Live, they have been fantastic to work with," said Todd Hollenshead,
CEO of id Software. "As we work to bring QUAKE-style deathmatch excitement
to the masses, IGA has fully supported our vision."
"id Software is among the proverbial godfathers
of modern gaming and we are thrilled to be working with them on their
first title in our 'freemium' category," said Justin Townsend, CEO
of IGA Worldwide. "This partnership is only the latest testament
to the increasing acceptance of in-game as an effective, measurable advertising
medium and a strategic revenue opportunity for publishers and developers."
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